Power to the Women, 2020

Portraits of young America with photography by Danielle Levitt, Petra Collins, Jenny Gage + Tom Betterton, Sophie Elgort, Susanna Howe, Shaniqwa Jarvis and Melodie McDaniel.

Power to the Women is a series of ads produced by Downtown for Democracy with creative director Courtney Saunders and an all-female team of creatives is a continuation of a campaign launched in 2018 for the midterm elections. The campaign represents an effort to speak to young women whose rights are under assault, through a branded, emotive, positive ad campaign to motivate young women to get to the polls en masse. The multi-platform digital political ad campaign is aimed at voters 18-35, in targeted congressional districts. The campaign utilizes influential female photographers, featuring diverse portraits of young Americans. Unifying messaging urges these women to organize and vote. RISE UP. WOMEN ALL IN, 2020 is a video directed by Danielle Levitt featuring the women of the Chicago Multicultural Dance School, scored by the anthemic song, "Woman" by Cat Power, with Lana Del Rey. Additional gif ads produced by Downtown for Democracy include photography by Petra Collins, Jenny Gage + Tom Betterton, Sophie Elgort, Shaniqwa Jarvis, Susanna Howe and Melodie McDaniel.

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 Learn more about Downtown for Democracy’s 2020 campaigns here.